Uniforms as Corporate Branding Strategy

PTSansan.co.id – Building a great corporate branding is not a matter of blinking. There are many strategies that must be carried out consistently and continuously so that your brand can be recognized by a wider audience. One of the best ways to achieve this is through the use of company uniforms.

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More than just clothes, a well-designed and well-planned corporate uniform can play a vital role in the success of a brand. Not only that, there are many other reasons why work uniforms can be the most effective corporate branding strategy. Here are a few of them.

  • Free Advertising

If anything, corporate uniform remains the only branding tool where you can advertise your brand every day for free. This is due to the fact that your employees wear it every day, and as a result, the public can simply see it. By doing this, uniforms can ultimately build brand awareness and foster customer’s trust in your brand.

  • Representing Consistency

Let’s take franchise business as an example. If a franchise business promotes a consistent appearance in all its outlets using the same company uniform, customers will get the impression that all of its products are of the same good quality and can be trusted. This kind of consistency is needed in building company branding.

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  • A Symbol of Unity

Providing company uniforms for all employees can also send a message that they are all equally important and have an equally significant role in achieving your brand’s success. Because at the end of the day, apart from being consistent, a good company branding must also start with team unity.

  • A Distinctive Brand Identity

Brand identity in the form of color schemes and company logos is single-handedly the most important visual element in branding. Guess what, you can add the whole brand identity onto your corporate uniform. This will help your business stand out among the competition. Remember, if your company uniform looks better than your competitors, customers will always remember yours first!

  • Collective Pride

Trust us, employees who wear great uniforms will feel proud to have been part of your company. They will also feel fully responsible for the brand image that has been entrusted to them. This sense of pride and responsibility will certainly have a positive effect on employee’s performance and will ultimately have an impact on your company’s brand as well.

Photo : Unsplash
  • Team Spirit

By providing corporate uniform, you also create a sense of togetherness among employees. This will build an emotional bond that can have a positive impact on team spirit. Employees will grow much better and faster under a unified corporate culture that encourages one another. As a result, the better the teamwork, the more prominent your brand will be.

In the end, every single thing that represents your company must be taken into account, including the simplest one like work uniforms. If your company is planning to provide or remodel uniforms for the purpose of branding, then what you’re about to read may be the best opportunity yet for you.

With the production capacity of Dyeing Finishing which reaches 2,000,000 meters/month, PT. Sansan Saudaratex Jaya Textile Division is well and ready to support your corporate branding through every Job Order/Makloon/CMT for Sizing, RFD/PFD, Dyeing, and Finishing processes for all types of woven fabrics. The specialty of our products is uniform fabrics (Cotton, TC/TR) which require color stability in large quantities and have high washing resistance (using the Vat Dyeing method). Please contact us on the contact page for reservations and further information.


Source: UniformedIt, HRM Online

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